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U.S. Department of Health and Human Services

Office of Minority Health

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The Dannon Project

North, Birmingham, AL 35203

Project: The Dannon Project–Partnerships to Increase Coverage in Communities Initiative

Amount: $250,000

Project Abstract
The Dannon Project (TDP) hopes to improve access to coverage and care in Alabama, which ranks among the worst in the nation for several leading causes of death, including heart disease, cancer, and stroke. The Dannon Project – Partnerships to Increase Coverage in Communities Initiative has three main goals: 1) to increase awareness of the benefits and requirements of the Affordable Care Act (ACA),  2)  to assist individuals with enrollment in health insurance, and 3) to increase awareness of health disparities. The target population for this project is minorities in three Alabama counties: Jefferson, Calhoun, and Clarke. These counties have high unemployment rates, poverty, poor health outcomes, health-related risk factors, and low insurance rates. These three counties have poverty rates of 31.1, 22.2, and 26.4 percent, respectively. The rate of uninsured individuals in these counties is high, particularly for minority groups. Of minorities aged 18 to 64 years old living in Calhoun County, 32.6 percent are uninsured.

TDP and its partners will conduct educational outreach, health screenings, fitness campaigns, and utilize the evidence-based model known as the Chronic Disease Self-Management Program, which is a comprehensive program that promotes positive health change by educating participants on how to live and cope with chronic conditions. Additionally, each targeted county will have at least one designed Community Information and Education Site (CIES) housing computers with printers, internet access, and printed Marketplace and ACA materials. Each site will also have a Community Liaison, and up to five Paraprofessional Case Outreach Workers/Certified Application Counselors to assist with training, education, case management, and enrollment services.

Expected outcomes for this project include:

  • Increased access to accurate information regarding the benefits and requirements of the Affordable Care Act;
  • Increased enrollment via the Health Insurance Marketplace or through Medicaid/CHIP; and
  • Increased awareness among underserved populations about health disparities.

Performance measures for this project include:

  • Number of individuals reached through outreach, education, workshops and enrollment activities;
  • Number of individuals served through community health screenings, and case management;
  • Number of individuals enrolled in insurance through the Marketplace or Medicaid/CHIP; and
  • Number of presentations or displays conducted for outreach purposes.

The project evaluation will be a continuous process of tracking, assessing, and adjusting to identify best practices. In order to capture and document the actions contributing to project impacts and outcomes, the Program Coordinator will regularly track project activities through an online, weekly reporting system. Data collected will include: sign-in sheets from events; number of printed materials distributed; website reach through number of page hits; number of attendees at health fairs, community events, and webinars; records of submitted applications; and, proof of insurance reports through state enrollment reports by county. Additionally, TDP will conduct a post-test with participants in community events regarding client satisfaction, what they learned, and what improvements could be made to the activity. For participants in the 10-week Chronic Disease Self-Management Program, a pre-and-posttest design will be implemented to measure program success, and t-tests will be performed to analyze the data.

Awareness: Increase awareness of the significance of health disparities, their impact on the nation, and the actions necessary to improve health outcomes for racial, ethnic, and other disparities populations.
Health System and Life Experience: Improve health and healthcare outcomes for racial, ethnic, and underserved populations.


  • AHS-1: Increase the proportion of persons with health insurance.
11/12/2015 6:09:00 PM