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Community Mobilization - Eight Steps to Transformation

Eight Steps to Transformation*

Power Steps

Watch Out For

 1. Establish a Sense of Urgency

  • Identify and discuss crises, potential crises or major opportunities

Not establishing a great enough sense of urgency.

 2. Form a Powerful Guiding Coalition

  • Assemble a group with enough power to lead the change effort
  • Encourage the group to work together as a team

Not creating a powerful enough guiding coalition.

 3. Create a Vision

  • Creating a vision helps direct the change effort
  • Develop strategies to achieve the vision

A lack of vision and a lack of planning.

 4. Communicate the Vision

  • Use every vehicle possible to communicate the vision and strategies
  • Teach new behaviors by the example of the guiding coalition

Failing to communicate the vision to enough people.

 5. Empower Others to Act on the Vision

  • Work through any obstacles to change
  • Address systems/structures that seriously undermine the vision
  • Encourage risk taking and nontraditional ideas, activities and actions

Failing to adequately address the obstacles in way of the vision.

 6. Plan for and Create Short-Term Wins

  • Set clear and measurable goals
  • Identify your celebrations and success markers
  • Recognize and reward those supporting/actualizing the guiding vision

Not celebrating and highlighting the incremental "wins".

 7. Consolidate Improvements and Produce More Change

  • Using your increased credibility to market your guiding vision
  • Support those who support the vision
  • Reinvigorate the process with new projects, themes and change agents

Declaring victory too soon.

 8. Institutionalize New Approaches

  • Articulate the connections between new behaviors and social change
  • Develop the means to ensure leadership development and sustainability

Not anchoring change in history and ensuring sustainability.

* Developed from John Kotter. "Leading Change: Why Transformation Efforts Fail".
Harvard Business Review. March-April, 1995.

Content Last Modified: 5/6/2008 2:04:00 PM
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