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Snapshot of Promotores de Salud Initiative Activities/Accomplishments

The HHS Action calls for increasing the use of promotores to stimulate participation in health education, behavioral health education, prevention and health insurance programs.

HHS continues to explore new ways to improve our work in underserved communities. For Latino communities, this effort builds on last year's announcement of the HHS National Promotores de Salud Initiative.

By educating the Latino community about available health care services and other benefits made possible by the Affordable Care Act, Promotores provide Latino families with essential information to improve their quality of life and remain healthy. Across HHS and its partner organizations, especially during Hispanic Heritage Month, we look forward to the continued successes of this initiative and working together to make it happen all year.

Snapshot of Promotores de Salud Initiative Activities/Accomplishments

  1. The NIH National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) partnered with the South Florida's Center for Reducing Cancer Disparities to pilot study their 2012 “A Year of Health” planner for Hispanics and Latinos. The health planners were tailored to Latino communities to raise awareness about the availability of resources from the NIAMS, the National Institutes of Health (NIH) and other federal agencies to help people with conditions of the bones, joints, muscles and skin.
  2. In FY 2012, the Centers for Disease Control and Prevention National Diabetes Education Program developed the Road to Health toolkit. The toolkit is a diabetes prevention resource for community health workers (CHWs) and other lay workers to use with people at risk for type 2 diabetes. Texas-based Día de la Mujer Latina, Inc., -- also a member of HHS Promotores de Salud Steering Committee -- adapted the NDEP's Road to Health Toolkit for their Promotores training program.
  3. During the 2010-2011 and 2011-2012 flu seasons, the National Vaccine Program Office worked collaboratively with HHS Promotores de Salud Steering Committee at the national, state, and local health levels to disseminate important messages about the risks of influenza and the benefits of receiving the influenza vaccine. Additionally, the work of promotores de salud during the past two seasonal influenza campaigns contributed to an increase in immunization rates in Hispanic children and adults. In 2011, a bilingual train-the-trainer manual on seasonal influenza for promotores de salud and community leaders was developed in collaboration with CDC and the Health Initiative of the Americas. This manual assisted in increasing the capacity of promotores de salud in conducting their outreach efforts during the seasonal influenza season.
  4. In FY 2012 the NIH National Heart, Lung, and Blood Institute (NHLBI) launched the Community Health Workers (CHW) Health Disparities Initiative. The NHLBI funded 10 Strategic Champion Demonstration Projects which will develop, implement, and evaluate innovative approaches to train CHWs and conduct community education using their curricula in African-American, American Indian, Filipino, and Latino communities. The funding level for the projects range from $80,000 to $100,000 over a 16-month period. In FY 2012, the CHWs engaged nearly 300 (291 actual) organizations that serve African American, American Indian, Filipino, and Latino communities to conduct heart health education activities using easy-to-read materials and cookbooks. 160,000 cardiovascular disease risk factor booklets and cookbooks were distributed. Additionally, a DVD project -- Respirar es vida: El control del asma en nuestros niños (A Breath of Life: Asthma Control for My Child), was filmed in Spring (April) 2012 and is slated for release later this year (October 2012). And a supporting resource manual and picture card project for community health workers is in development for outreach in 2013.
  5. By late September 2012, the Office of Minority Health will announce $3.5 million for national umbrella cooperative agreement grants to improve the health status of minority populations and will specifically fund projects that train and/or develop a cadre of promotores de salud in communities across the nation.
  6. The Office of Disease Prevention and Health Promotion and the National Health Information Center collaborated with the Office of Minority to establish a direct link of their to OMH's Promotores de Salud website. At people will find the Quick Guide to Healthy Living that combines wellness guidance with other tips and information from across the resources of the Department of Health and Human Services. And, at, people can use its personalized, interactive decision support to identify clinical preventive services, and find the latest health news, personal health tools, as well as services and information. All of these features are available on the Spanish version of the website at

Content Last Modified: 10/15/2012 11:16:00 AM
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